Media

This is a single-direction media connection. Media items are attached to a persona to provide supporting evidence such as demographic profiles, interview transcripts, or participant research.

Why it matters

• persona work needs supporting files or examples for participant profiling
• reviewers need to inspect assets behind a persona-oriented view
• teams need persona context tied to traceable source material

Connection fields

Column	Description
Role	The purpose the file serves for this persona — e.g. demographic profile, interview transcript
Tab	Which tab on the persona page the file is associated with
File Type	The MIME type of the uploaded file
Linked	The date the file was attached

Operations

Action	Available
Connect	Upload or pick a file to attach
Disconnect	Remove the link (hard delete of the junction)
Reconnect	Not available — disconnect and re-attach instead

From each side

• Use Personas for the persona record.
• Use Media for linked files and assets.